When a reader or a user enters the homepage of a website, then what do they expect to find? If you have yet to ask yourself this question, we doubt your website needs to be optimized to its full potential. Because at the end of the day, your online business’ top priority is to satisfy the needs of your customers or the website visitors! This includes giving your users what they want to see on your website. So, whenever a user visits your website, he might be looking for –
How can your product/service help them?
You might assume that because the visitor has searched for something you’re offering and clicked on your website, they probably know what they’re looking for and how it can help them. But, this doesn’t go in that way because even if someone knows they are looking for a realtor or an SEO service provider, they still need to learn how your realty firm or SEO agency can help them.
How are you different from your competitors?
The next thing your website visitors will be looking for is to know how you are different from your competitors. That means they want to see why they should choose to work with you and not one of your competitors. Or why should they choose your product or your services over the same product or service provided by your competitors?
You can differentiate your services by the speed or quality of your service. And, when it comes to product-making companies, the history of your company along with your mission and values, the ingredients that you use in your products, and the story of your company’s inceptions are the things that set you apart from your competitors. So, it would help if you told your visitors about all that.
Can they easily navigate your website?
Visitors always want to be able to quickly find the information they’re looking for on the internet. In such a scenario, if your website doesn’t have a clear navigational structure, your visitors will most likely get frustrated and leave your website before buying your product or service.
Some studies have shown that 50% of visitors use your website’s navigation menu to stick to the website, so if your website has an overly complicated navigation structure, you won’t be able to get people to stick around your website.
Can they trust you?
One of the most significant factors in the decision-making for purchase is the “Trust Factor”, i.e. whether the visitor trusts you or not. If there’s a doubt about your business’s legitimacy or your website, your visitors will leave within a few seconds. Well, fortunately, we have a few things that can be done to demonstrate the trustworthiness of the business:
- You can, first of all, list your phone number and business address on your website’s homepage,
- You can also include the icons from the Better Business Bureau or any other industry certifications you hold, and
- You can also display ratings and reviews from your satisfied customers.
However, here are a few more things that your customers want to see first as soon as they land on your website’s homepage –
1. Prominent Contact Information
This is the first and foremost requirement of any website because your website must be optimized for conversions. Most companies consider receiving a phone call from the potential customer, the contact form submission, or getting an email to be a conversion.
So, if you are also like those companies, you’ll surely want to ensure that your contact information is front and centre. Whether you include your phone number in your header or link your contact information to a contact page from your main navigation, you need to make sure that this step is streamlined. Do you know your current and prospective customers often visit your website for contact information?
2. Description of Your Company –
Providing the proper company description at the top of your homepage is essential for capturing new leads. For instance, if a prospect has just searched for the best nearby restaurants and clicked through to your website, they will want to know within a matter of seconds whether or not your restaurant meets their needs. And, if they can only see what it is by clicking on a secondary page, they will most likely bounce right off your website.
3. Simple Navigation –
The initial focal point for visitors on your website is often the main navigation, where they instinctively search for clickable options. So, it would help if you kept your navigation straightforward. The most common main navigation points include –
- “About Us”,
- “Our Services” and
- “Contact Us”.
However, you should identify which 4-5 main navigation points are most important to your website and business and make them the principal navigations. You can also ask for solicit feedback from employees and customers to ensure you’re on the right track.
4. A Clean Design –
Even before your website’s reader or visitor reads a line of content, they will notice the overall design of your website. That means the users want to see a clean web design that isn’t distracting them but promoting their on-site engagement. Users will likely leave your site if your website needs to be more coherent, colourful, and properly formatted. So, it would help if you tried to provide your users with a positive experience from the moment they enter your website, which can be done with a clean and crisp design.
Final Words –
At ServaApplabs.com, we design websites while keeping the end-users in mind. However, we aim to create some of the most functional and user-friendly designs conveying your brand message. So, if you need assistance designing or redesigning your website with usability in mind, contact servaapplabs.com today.