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How to Make an Interactive Website that Engages Customers

One of the marketing department’s biggest goals is to engage your audience and drive action on your website.

After all, websites are often the most important lead generation tool for businesses and brands. If you can make it more appealing to your visitors, they are more likely to want to interact with your brand.

Adding interactive content to your website is a great way to increase conversions and give your visitors a more enjoyable experience.

If your website offers a great user experience and they know there are many ways to interact with it, they’re more likely to come back, even if they don’t become customers right away. But what exactly is an interactive website? What are the direct benefits it brings to your brand, and how can your business benefit?

What is an Interactive Website?

An interactive website is simply a site that promotes interactions with users.

A Website with some basic choices like “click” or “learn more”, an interactive website will encourage more communication and engagement with visitors through the use of interactive elements.

An interactive website is more interesting and more engaging for your audiences, which encourages them to interact and return to your site.

It needs to include interactive elements like:

  • Interactive infographics
  • Virtual reality overlays
  • Animations
  • Quizzes
  • Calculators
  • Maps
  • Surveys
  • Polls
  • Assessments
  • Interactive ebooks
  • Webinars and classes
  • Training courses
  • Games
  • Interactive timelines
  • 360 videos

When you add these types of interactive elements to your website, you offer more opportunities for a customer to be able to enjoy their time on your site.

This way, you can find more ways to engage and communicate with your audience and increase your chances of converting new website visitors into customers.

What are the advantages of an interactive website?

There are many benefits an interactive website can bring to your brand.

Most importantly, interactive websites generate higher levels of engagement with your audience.

This will allow you to be more active and spend more time on your website.

Another important benefit is improved conversion rates. The more time users spend on your website, the more likely they are to take important actions and move through your marketing and sales funnels.

It also has a big impact on your bounce rate and his SEO ranking.

An interactive website also increases brand awareness and brand reach.

An interactive website is impressive and interesting to your customers. If you can build interest in your brand through interactivity on your website, it will be more interesting to your customers and attract repeat customers and visitors. The final big advantage of interactive websites is the personalization you can create.

An interactive website with calculators and quizzes can produce unique results and experiences that make your customers feel personal to your brand.

This helps drive buybacks and brand loyalty.

How to create an interactive website

Creating an interactive website involves choosing the right kind of interactive elements and incorporating them into her website strategy and planning.

By taking the time to think strategically about your options and choosing the best option for your brand, you can increase your chances of engaging with your audience and increasing conversions. 

1. Think through design

Website design is one of the most important factors in adding interactivity to your website strategy.

Knowing how to create an interactive website is understanding the best design styles to highlight your brand and the message you want to send.

From the first impression you need to make sure people are entertained by your website and excited about your experience.

2. Don’t forget page speed and SEO

Adding interactive elements can have a negative impact on page speed.

It’s important to monitor page speed and make sure interactive elements aren’t slowing down your site.

You also want to ensure that your SEO is not adversely affected. If your site relies heavily on content for his SEO, getting rid of video copy may not be the best option.

3. Be Mobile Friendly

When imagining an interactive website, we often look at the desktop experience.

However, the majority of website visitors come from his mobile devices. This means that interactive elements should be adaptable to mobile screens.

By incorporating interactive designs, you can entertain your users on any device. If you don’t make your website mobile-friendly, you risk losing customer interest.

4. Keep navigation clear and simple

Interactive elements such as animations and interactive scrolls are a great way to draw interest from the very first page of your website.

However, customers may want to be able to quickly navigate to different pages or access specific areas of your website without engaging in an interaction.

Try to keep your navigation menu clear and simple. It should also be easily accessible on any size screen.

5. Find an area to start adding items

Adding interactive elements doesn’t mean you have to redesign your entire site with new scrolling experiences and countless animations.

You can start small and start adding interactive elements that don’t drastically change the style of your site.

Adding a calculator to help customers understand costs or a quiz to identify problems is a good first step. 

6. Invest in videos and images

Interactive videos such as 360-degree experiences and interactive images and animations can require more experience and skill than the design team can handle.

If you want to give your clients an out-of-the-box experience, we recommend investing in professional agency video or image services.

Also check out Ion, an easy-to-use interactive marketing tool.

7. Experiment with animated elements

Animated elements are a great way to increase engagement and improve the customer experience.

Dynamic scrolling, hover-triggered pop-ups and changes, 3D effects, and even different cursor images can make his website more engaging from the very first customer interaction.

It also helps customers get a feel for new website designs by letting them experiment with different effects and environments.

Final Thoughts

Knowing how to create an interactive website is a great way to improve your customers’ overall experience.

You can improve conversion rates and help your audience engage with your content by providing a multitude of interactive elements that keep users engaged and coming back for more.

An interactive website can be a hallmark of your brand and help increase your brand’s reach and awareness among your target audience.

Adding interactive elements doesn’t have to require expensive production or website redesign. Even small elements like quizzes and maps can improve the customer experience.

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