When it comes to digital advertising, simple is often better, and that couldn’t be more true when it comes to landing page design.
But do you know what a landing page is? Do you know what to say? Do you know why you need a landing page?
What is a Landing Page?
For starters, a Landing page in 2022 is called so because users “land” on it right after clicking on your ad link. The ad link directs the user to your landing page, a simple web page with one specific purpose. A landing page is a web page where you send people according to their needs.
The Landing Page design principles should be like the audience should take one action to get the page what they want.
It may be they are registering for a webinar, signing up for your email list, or maybe purchasing any online course.
This is made simple through just a single call to action: sign up for this list, buy this product, book a call, and pre-ordering a book.
It means the content is like that it should not change properly like a blog that you update with new posts or an online shop where you add new products regularly.
A landing page is different from a home page profile. While your home page may not be constantly updated, a home page has various links that connect a visitor to other places on your site. It will have none of those extra options.
That is why we should show the landing page in a very calculative way that asks users to believe you and share their credentials with you.
Importance of UX & UI Design for Landing Pages
Given the fact that landing page UX best practices are the first point of contact for users, a well-optimized landing page can increase the conversion rate for a brand. And UX can help you achieve How to make a landing page that is converting as well.
At their most intense level, both UX (user experience) and UI (user interface) focus on how to better the human experience of systems.
- How do users feel when interacting with sites?
- How can websites better fulfill and foresee users’ needs?
- How can a user’s experience of a website be built more meaningful?
Nowadays, UX and UI have arisen as critical thoughts in web design because they convert directly into conversions, customer loyalty, high traffic and growth, and return.
Types of Landing Pages
There are different types of landing pages depending on which kind of action you want the reader to take.
Lead Generation Landing Pages
A lead generation landing page is a page designed to cover all information through visitors.
This is where you offer a free stimulus like an ebook, a webinar, an industry report, and a discount code for free shipping. You provide them with something of real value for free.
In exchange, the visitor gives you their email address or other personal information so you can stay in touch with them, build a relationship, and market in the future also.
Click-through landing pages
Click-through landing pages are sales pages, especially their aim is for the visitor to make a purchase, like purchasing a product or joining a membership.
That page has the idea about the product and assembles a button that takes the reader to the payment page.
Essential Components of a Landing Page
How to create a high-converting landing page for your campaign relies upon the essential components of a landing page so let’s have a look.
Present your offer in a logical structure
When writing your main copy, it’s important to address the reader’s questions in reasoning order. First, start by answering all-important ‘what’ questions. Follow the why, how, who and what now.
Keep it strong
Use short sentences and bullet points to make the copy easier to digest. Also, it’s a good idea to include lots of white space so that the reader isn’t deluged by blocks of text.
Include ‘power words
Try to include high-impact words like ‘outstanding,’ ‘genius,’ or ‘incredible’ in descriptions of your product or service. Words like these are filled with emotion and are highly convincing.
Consider using a video instead
Videos are easy to digest. It also inserts more information into a smaller space.
Benefits of Landing Pages
- A landing page is responsible for increasing your conversion goal.
- Creating numerous differences on a landing page and targeting different traffic channels, will find out your target audience.
- Follow up with a query addressing their problems and contribute your solutions.
- Through it, test your landing pages.
- Because landing pages are exceptionally focused, you can tie them to particular goals and measure performance.
- Creating a refined landing page with clear copy and interesting information leaves the visitor with a higher impression.
Landing Page Structure
The good thing is that you won’t have to be very inventive. Because it has been proved to work, most landing pages have a very similar structure. Use branded components and graphics to express your uniqueness, but keep to a landing page framework that customers are familiar with.
A good landing page has five elements which are fellows
- Headline: To get attention from its visitors
- Relevant image: The image relevant to your audience
- Lead from: This is used to capture visitors’ information
- CTA: It is proactive & compelling
- Color and description: That gives information to attract your customers.
These are all things we will keep in mind while giving structure to the landing page. This is one of the most important to do.
Landing pages are a great tool used in Marketing and Advertising campaigns to help familiarize the user with your service without any distractions. A well-optimized landing page for your products would be a great way to get you front-and-center and noticed on the internet.
If you are a business in the eLearning, fintech, SaaS, or enterprise software domain and have been struggling to get paying customers.